Google Data Analytics Professional Certification Practice Test

What defines a measurable question?

1. A question with subjective answers

2. A question that cannot be tested

3. A question whose answers can be quantified and assessed

4. A question that requires qualitative analysis

The correct answer is: A question whose answers can be quantified and assessed

A measurable question is characterized by its ability to be quantified and assessed. This means that the answers to the question can be expressed in numerical terms or categorized in a way that allows for statistical analysis. For instance, questions that can be answered with data such as "What is the average sales volume for this product?" or "How many customers purchased items last month?" fit this definition. Measurable questions are critical in data analytics because they enable analysts to gather relevant information, identify trends, and draw conclusions based on empirical evidence. The focus is on collecting data that can be systematically evaluated, ensuring that the findings are reliable and actionable. In contrast, subjective questions or those requiring qualitative analysis are not easily quantifiable. Subjective answers rely on personal opinions or interpretations, making them challenging to analyze in a numerical context. Additionally, if a question cannot be tested, it lacks the foundation necessary for data collection and analysis, which is essential in the realm of analytics.