Google Data Analytics Professional Certification Practice Test

What term describes the tendency to search for information that confirms one’s existing beliefs?

1. Ethics

2. Interpretation Bias

3. Confirmation Bias

4. GDPR

The correct answer is: Confirmation Bias

The term that describes the tendency to search for information that confirms one’s existing beliefs is confirmation bias. This cognitive bias leads individuals to favor information that aligns with their preconceptions, disregarding or undervaluing evidence that could contradict their current understanding or opinions. In the context of data analytics, confirmation bias can significantly affect how data is interpreted and used, often leading analysts to focus on data that supports their hypotheses while overlooking critical information that may suggest a different perspective. Being aware of this bias is essential for data analysts to ensure objective analysis and informed decision-making. The other terms provided do not relate to this concept. Ethics pertains to moral principles governing behavior; interpretation bias refers to how personal biases can alter individual interpretations of data; GDPR stands for General Data Protection Regulation, which relates to data privacy and protection in the European Union. Understanding these distinctions helps clarify why confirmation bias is the correct choice in this context.