Google Data Analytics Professional Certification Practice Test

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Prepare for your Google Data Analytics exam. Practice with comprehensive questions and descriptive explanations. Be exam-ready!

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Practice this question and more.

Which principle refers to the ethical treatment of data and its subjects?

Transparency
Fairness
Accountability
Objectivity

The correct answer is: Fairness

The principle that refers to the ethical treatment of data and its subjects emphasizes the importance of fairness. Fairness in data analytics entails recognizing and mitigating bias, ensuring equitable treatment for all individuals represented in the data, and making decisions that do not lead to discrimination. This principle is crucial for maintaining trust and integrity in data analysis, particularly when the insights derived from data can impact real lives, such as in hiring practices, loan approvals, or health care decisions. Transparency, while important, focuses more on openness and transparency in data practices, such as making datasets accessible and clearly communicating methodologies. Accountability relates to being responsible for the outcomes of data usage and ensuring that there are measures to oversee data practices, while objectivity deals with the impartiality and neutrality of analysis rather than the ethical ramifications related to the treatment of data subjects. Therefore, fairness stands out as the principle that encompasses the ethical considerations regarding how data subjects are treated.